5 Ways Brands Can Optimize Their Digital Showroom to Attract Retail Buyers

When you’re trying to get your wholesale business up and running, it can be hard to stand out from the crowd and get the details just right. In a digital world, a digital showroom is a key tool that allows you to display your collections with just a click of a button.

Digital or virtual showrooms are extremely useful for brands looking to expand their reach and streamline their B2B sales process. Taking the buying and selling process online means that retailers can view your collection and submit their purchase orders at the same time. Retailers use virtual platforms to discover new brands and collections, and to complete wholesale orders without spending their time going to and from market appointments.

Below, we’ve got five tips for making sure you’re doing everything you can to make your profile attract the attention of retailers and buyers.

01. Profile image

You want the first image that your potential buyers see when they come across your profile to be a compelling preview of what you have to offer, so make sure your profile image is one that really stands out. Try using a creative and captivating image from an editorial shoot or collection campaign that shows what your aesthetic is all about.

02. Brand details

Provide as much information about your brand as possible so that prospective buyers can get a clear understanding of you and your brand. Fill out every detail on your profile and include your brand history such as the year it was founded and your inspirations. Tell retailers what makes your brand unique as well as your wholesale terms. You want them to know as much as possible about who you are and what your brand has to offer.

03. Product images

Once you’ve got your profile page up and running, make sure your product assortment is in order, whether it’s arranging your products by collection or by category such as dresses, coats or accessories. It’s important to get the images just right so that buyers can get a good idea of how the item looks in real life. Make sure to upload multiple images from various angles of each product on a plain background. You can also include color swatches and close-up images – these are great ways to show off different aspects of your products.

04. Product descriptions

Detailed product information is important for a successful virtual showroom and can go a long way in securing a sale for your product. Provide detailed descriptions that answer all the questions a retailer may have, such as the product name, style, materials, color options, price point, where it was made, size range and delivery dates.

05. Interactive experience

A digital showroom is always open so your business also has to run at all hours. Make sure that potential buyers and retailers are able to connect with you when they need to by keeping a constant eye on your inbox and the chat function. Respond to your messages within a reasonable time frame (no more than 24 hours later) and give retailers the same personalized experience that you would in person.