What Is a Line Sheet? How to Create a Wholesale Line Sheet

What Is a Line Sheet? How to Create a Wholesale Line Sheet

A line sheet is a document that provides an overview of a wholesale business’s range of products line, which clients can then use the line sheet to create a purchase order by listing the quantity of each item they want.

A well-crafted line sheet is an invaluable tool for brands to present their collections to buyers, retailers, and potential collaborators – it’s essentially a brand’s visual catalog, providing essential details about products in a clear and concise manner. 

The goal of a line sheet is to give potential buyers all the hard facts about your products and let them know how to get them on their shelves. Below is a quick step-by-step guide to help you create a compelling line sheet.

Chee Lee collection line sheet


Start with a line sheet template

Begin with a professionally designed line sheet template to ensure a clean and cohesive layout. The template will provide a structured framework for your product details, making it easier for buyers to navigate. The Folklore offers a Line Sheet Generator that simplifies this process, allowing you to focus on your products rather than formatting. On your Connect dashboard, select “Products”, then “Generate Line Sheet” to create a downloadable PDF document to share offline.

Include product descriptions

Accompany each product with a clear and compelling description. Highlight key features, materials, and what makes each item unique. The goal is to not only showcase the visual appeal but also convey the story behind your collection. Use descriptive language that aligns with your brand identity.

Add style numbers and options

Assign a unique style number to each product for easy identification. Clearly indicate variations or options within each style, such as different colors, sizes, or materials. This helps buyers understand the full range of your collection and makes the ordering process more efficient.

SELFI line sheet page


Display prices clearly

Ensure that your prices are prominently displayed. Consider presenting them in a consistent format, whether per unit or per set. If you offer bulk pricing or discounts for larger orders, clearly communicate these details. Transparent pricing builds trust and helps buyers make informed decisions.

High-quality images

Incorporate high-quality images of each product. Use professional photos that showcase the details, textures, and colors accurately. Consistency in image style across your line sheet creates a visually appealing and cohesive presentation.

Emphasize key selling points

Incorporate a section highlighting key selling points or unique aspects of your collection. This could include any eco-friendly practices, ethical sourcing, or notable features that set your brand apart.

ASHYA product line sheet


Contact information

Include your brand’s contact information prominently on the line sheet. This includes your website, email, phone number, and any social media handles. Make it easy for potential buyers to reach out with inquiries or to place orders.

Call to action

End your line sheet with a clear call to action. Invite buyers to schedule an appointment, visit your showroom, or place an order directly through provided contact details. Encourage engagement and make it seamless for them to take the next step.

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