This week, we are happy to bring to you a new and exciting series on The Folklore – Kinfolk. We will be featuring some of The Folklore’s dedicated shoppers, who have proudly shown off their new purchases on Instagram and tagged us to let us know.
We are taking this opportunity to talk to our customers and learn about their favorite pieces, the designers they love, and how their personal style connects them to The Folklore, by letting them tell their stories, in their own words.
Our first Kinfolk subject is Ashley Williams, a 28-year-old living in Brooklyn, New York. Ashley works as a social media manager for We Are The Roux, an online community and platform for Black creatives.
Ashley enjoys reading, online shopping, and occasionally taking photographs. Recently, she purchased the Organza Print Shirt by Ghanaian designer Atto Tetteh on The Folklore.
How did you hear about The Folklore? What drew you to the site?
I heard about The Folklore from my friend Raven [The Folklore’s Digital Producer], and I’m so happy she introduced me to the site! It screams luxury, and I’ve finally admitted (to everyone and myself) that I like nice things. I think I’ve always feared being called “bougie,” but I definitely embrace it now.
How would you describe your personal style?
My personal style is very versatile. I will wear almost anything if I think it looks great or if I think I can pull it off.
Who, or what, are your style inspirations, and why?
My style icons are Solange, Tracee Ellis Ross, Rihanna, Zoë Kravitz as Rob in High Fidelity, but basically Zoë because a lot of the items came from Zoë’s own wardrobe. I think these women can make anything look good. They take risks but are also super chill and I enjoy that balance.
Why did you pick this specific piece to purchase?
My purchase was actually last minute. My birthday was coming up and I wanted to look amazing even though I had nowhere to go. I grabbed a few pieces from other stores but I didn’t love them and I also wanted something Black-owned. Though I had visited The Folklore’s site many times I hadn’t purchased anything until I came across that Atto Tetteh top. It was love at first sight!
Who is your favorite designer on The Folklore?
Do I have to pick just one? Right now I am obsessed with Fruché, Onalaja, and Orange Culture!
If you were to purchase another item from The Folklore, what would it be and why?
I have been eyeing the Fruché Dumebi Shirt for a while but the Grid Print Trucker Jacket by Orange Culture is definitely at the top of my list as well. The New Yorker in me really loves black, but the Caribbean in me is obsessed with color, especially during spring and summer.
If you would like to be part of Kinfolk and be featured on The Folklore, follow us on Instagram @TheFolklore, tag us in your posts and use #OurKinfolk when you wear your favorite designer pieces from The Folklore.
Words by Claire Blaha
Images courtesy of Ashley Williams