After debuting its Autumn/Winter 2020 collection during New York Fashion Week dubbed ‘The Flower Boy’, Orange Culture has released its newest lookbook, which contains a vibrant array of jewel-toned separates, technical prints, and androgynous silhouettes.
Adebayo Oke-Lawal’s created Orange Culture in 2011 to voice his frustrations with the hyper-masculinity that surrounded him in his native Nigeria. The brand’s androgynous style and willingness to push boundaries led it to the finals at the LVMH prize in 2014 and a London Fashion Week Men’s collection. Being honest about his feelings allows Adebayo to create collections imbued in authenticity, which have pushed conversations about male performance further.
With the Autumn/Winter '20 collection Adebayo Oke-Lawal’s goals are reaffirmed. Male models stand in flower beds wearing provocative leather cuts; chainmail mixes with traditional Nigerian prints; women are layered in bright sunrise-inspired silks. Each model makes direct eye contact beside the viewer, reflecting Oke-Lawal’s increasing confidence in his work and his improved tailoring skills best exhibited by the cropped extended sleeve leather top and the leather flowered men's shirt.
View images from Orange Culture's Autumn Winter 2020’s lookbook below and shop select styles from Orange Culture online now at The Folklore.
Written by Christine Noumba Um