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The Folklore Edit

The latest in industry news, designer interviews and retail trends

Inside the Third Edition of the Folklore Showroom at New York Fashion Week

Take a peek at the seasonal showcase featuring the latest collections of global emerging apparel ...

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Inside the Third Edition of The Folklore New York Fashion Week Showroom

In Conversation With the Founders of South African Jewelry Brand Sadie + Jean

As they embark on a new chapter venturing into wholesale, the founders emphasize the importance o...

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In Conversation With the Founders of South African Jewelry Brand Sadie + Jean

In Conversation With Vavvoune Founder Valérie Blaise

The Haitian-American designer speaks on her childhood, and the missing pieces in the conversation...

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In Conversation With Vavvoune Founder Valérie Blaise

2023 in Review: Wholesale Success Stories Powered by The Folklore

Discover the brands that successfully launched into retail and developed strategic wholesale part...

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2023 in Review: Wholesale Success Stories Powered by The Folklore

How It’s Made: Shekudo’s Handcrafted Shoes

Discover the materials, skills and processes that go into creating the Nigerian brand’s unique de...

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How It’s Made: Shekudo’s Handcrafted Shoes

Key Trade Shows for Emerging Brands to Attend in 2024

Upcoming trade shows and market events for designers, retail buyers and fashion business professi...

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Key Trade Shows and Market Events for Emerging Brands to Attend in 2024

The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Discover the rising beauty products and trends that are set to grow in the new year and beyond

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The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Vanessa Bellan V.Bellan Wholesale Webinar

The designer behind the New York jewelry brand shares her journey into wholesale retail in our la...

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V.BELLAN’s Vanessa Bellan: How I Landed My First Retail Partners

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

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